Work we’re proud of.
How Tomorrow Health turned involuntary users into brand champions
B2B | HealthTech
Tomorrow Health, a platform that enables fulfillment of medical equipment to patients, needed to win the favor of a key audience in order to ensure an optimal patient experience.
The Challenge
Tomorrow Health created a platform where medical device suppliers, insurance providers, and doctors could communicate seamlessly about patient orders. Insurance companies paid for the platform, leaving medical device suppliers with two choices. They could either use Tomorrow Health's platform, or lose out on all of the orders that they would have typically received from that insurance company. Although the medical device suppliers were not a paying audience, Tomorrow Health believed in the importance of them being enthusiastic users.
What We Did
We created a strategy oriented around the question, "If suppliers were the buyers of this product, what would make them want to pay for it"? This included a revamped value proposition, case studies, and a launch of the new messaging Medtrade West, the largest medical supply conference in the US.
The Results
The messaging resonated so well with medical equipment suppliers that it encouraged their efficient adoption of the platform, resulting in significant time savings. Tomorrow Health was then able to charge medical device suppliers a monthly subscription for the platform, while maintaining net savings for the audience overall.
How Caviar created a cult following in a flooded market
B2C & B2B | SaaS
Caviar, a food delivery service focused on fine dining and high quality restaurants, was dwarfed both in size and budget by larger competitors like Uber Eats. Caviar's yearly marketing budget totaled what Uber Eats spent on marketing per quarter.
The Challenge
We built a cult following around the brand with a strategy that drove loyalty while speaking to deeper interests than having a meal delivered to a door.
What We Did
The key was our targeting of the audiences of brands who placed value in quality, personality, and unique experiences. Think—Bugaboo strollers and HOKA sneakers. With targeting dialed in, we leaned into the unique stories of the restaurant partners who delivered exclusively through Caviar, creating a short film series that garnered millions of impressions and positive audience reactions across our 19 US markets.
The Results
These efforts contributed to a 20% lift in brand recognition. Cost acquisition KPIs (CPM, CPC, CPVtA) were reduced by over 50%. The Caviar Instagram page following increased from 5k to 100k.
How Omek used storytelling to sell out their largest event ever
B2C & B2B | Professional Community
Omek, a global professional community platform, sought to sell out their largest ever event.
The Challenge
Each year, the Omek Summit brings together community members from around the world to meet and mingle in Amsterdam. The goal was a campaign that would drum up interest among those who might attend, without alienating community members who would not, or could not, come.
What We Did
We built a strategy that lead with engaging storytelling, serving the dual goal of educating the community on the Summit while keeping them enthusiastically engaged as we increased the frequency of communication leading up to the event. The result was a sold out event and an increase in social media engagement.
The Results
These efforts resulted in a sold out event with over 300 attendees from 42 different countries, while the overall campaign served over 550k impressions globally. Omek also saw its highest performing organic social posts ever.